After the release of his debut album E.G.Y.P.T. South African-born rapper Priddy Ugly seemed to be setting high expectations for future releases. He is known for his well thought out music videos which are mostly narrative based and move away from the regular concepts that have become synonymous with rap videos and the new video for his track ‘Smokolo‘ is no different. ‘Smokolo‘, which is South African Tsotsitaal (slang) for Hustle, talks about the struggle of trying to make ends meet while you chase your dreams. The video follows the narrative laid out in the lyrics and takes the viewer on the journey of everyday hustlers who are trying to get their wins like Priddy Ugly.
Watch the video below:
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